Bukan Asal Pasal: A Recruitment Campaign

I took real-life legal cases to inspire people to become true defenders of justice for a law school student-recruitment campaign.

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Bukan Asal Pasal (Beyond Law Articles)

In a country known for its corrupt justice system, Jentera School of Law was looking for new students to become true defenders of justice.

We created a campaign, based on the notion that justice is more than black and white. It featured narrative videos based on real legal cases, each with two opposing points of view. The videos were then posted online, giving freedom for people to voice their opinions on social media.

The campaign not only successfully recruited new students to learn about justice and its nuanced reasoning, but it has also compelled the public to keep an open debate about justice so that law reform in Indonesia continues.

Awards

• Silver Award at Citra Pariwara Award 2016 (Digital Category - Online Videos)

• Bronze Award at Asia Pacific Advertising Festival (ADFEST) 2016 (Interactive Lotus Category - Best Community Website/Blog)

Case 1 - KARL VS BUNGA

A case of identity falsification that leads to wrongful termination.

Case 2 - MAWAR VS BEDJO

A dispute between a neglectful husband and a cheating wife.

Case 3 - AGAN VS EDISON

A chicken-and-egg situation between idea and money.