Work

I created the copy for Traveloka's Driver App, TRIP–switching my perspective of writing not from the customer's point of view, but from...

I took a friendlier approach to eliminate users' fears and doubts when they need to refund their flight tickets. About the Project After...

I embarked on a name-finding journey for a new feature in Traveloka's Train Tickets product. About the Project I needed to create a name...

I utilized simple loading pages as an opportunity to bring delight or assurance to users. About the Project During interactions with our...

I initiated the effort to create a language style guide to put more empathy and personality in our copy. About the Project When I first...

I developed the new copy for the improved Flight Booking Form to provide clearer information to users, in every use-case scenario. About...