Wimcycle: A Rebranding Project
- Jacqueline Elizabeth
- Jan 18, 2019
- 1 min read
I redesigned the brand identity of a bicycle company built in the 1970s.
Unstoppable Progress
Wimcycle is Indonesia’s leading bicycle brand, but had not acted or regarded as one by the consumers. There is a threat that they were going to be left behind in competition for the new growing market.
The strategy was to embrace the change and trend in our society, introducing the new brand positioning and promise of that Wimcycle stands for Unstoppable Progress.
We redesigned the brand identity and create the guidelines to communicate this new positioning.
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